Showing posts with label BBDE. Show all posts
Showing posts with label BBDE. Show all posts

Wednesday, September 02, 2015

It's 3:45 a.m. Why am I up?

(Photo: Bahman Farzad)


Because I feel as though I didn't really get anything done today, and I still want to.

But what? What can I produce at this hour, without spending another hour, that could be of interest or use?

A question, that's what.

Here you go, then:

What would you set out to do, if you knew you could not fail?

Hike the Himalayas?

Plant thousands of trees?

Sing in the street?

Build a billion-dollar enterprise?

Consider this your safe space, for uttering what you might not dare to whisper otherwise. Sometimes hearing our voices speak a thing makes it easier to believe that it could happen. (Not will, or even should - those things come later. Just, could.)

It's 4 a.m. What better time to dream aloud?

What would you do, if you knew you could not fail?

Friday, February 28, 2014

Three Priorities For 2014: 2 - Growing Businesses - Luminaria Productions

Luminaria Productions LLC owns this blog.

It also owns Homewood Nation, the internet-based community news service headquartered at www.homewoodnation.com. For the first couple of years after its launch in April 2010, I made the mistake of identifying the website as Homewood Nation. But Homewood Nation includes a Facebook page, a YouTube channel, and a Twitter feed (you can use the green bar above to check out all of those elements).

I declared the intent a few years ago to build Luminaria into a company whose April 2017 IPO establishes its value at $1 billion. Not because I personally need the levels of money involved, but because I imagined that it would feel amazing to have the world say that I have created that much value.

I still think that that would feel amazing, but I've misbehaved badly enough so that I now need to either push the timeline back, or shrink the number.

I'll keep the number, because I like it, and shift the timeline as appears needed. Meanwhile, I must learn to work harder AND smarter AND more consistently at building a billion-dollar enterprise.

So what else is cooking in Luminaria's pot, besides ReVisions and Homewood Nation? Multiple projects in various stages of development...

A VIDEO GAME: PeaceBuilder: Homewood

A SCREENPLAY COLLECTION: QuickFlicks - a collection of short screenplays for fledgling filmmakers.

SHORT FILMS to be produced from the QuickFlicks scripts: "coda," "Message, Not In A Bottle," "No Dessert," and "End Run."

FEATURE FILM SCRIPTS: "The Nature of Love" - a dissatisfied wife falls for one of her husband's employees, not knowing that he intends to kill her family; "The Moses Effect" - a small town sheriff's life is turned upside down when a satellite-based system begins enforcing all of the laws on the books, including the most absurd ones.

A REALITY SHOW about the rehab of a building in Homewood - most likely 1015 N. Homewood Ave.

A NEWSLETTER for Homewood.

HNTV - A TELEVISION CHANNEL devoted to Homewood

HOMEWOOD NATION MERCHANDISE - branded apparel and gifts; a tablet computer (which may be manufactured/assembled in Homewood.)

A Homewood Nation hoodie could help you 
make it through the final brutal weeks of winter!
EVENTS:

  • Building A 21st Century Journalism Enterprise - a discussion series for writers, editors, designers, photographers, videographers...basically, anyone interested in the possibilities and challenges of doing what the title says, with the tools now available.
  • An event honoring writer John Edgar Wideman
  • An event honoring Lou Scheimer, founder of Filmation, the animation company that produced "He-Man And The Masters Of The Universe."
  • Communicating for Community - a discussion, or series of discussions, on enhancing communication within Homewood and enhancing Homewood's communication with the world (and wow, this is the first time I have said it that way - I like it!).
PUBLISHING, under the Greenhouse Publications banner:

  • Book, working title, "Black Man In A Suit" - a collection of posts from "My Homewood"
  • Book, "Homewood 2013" - a review of the year.
  • Magazine, working title, "Homewood Quarterly Journal," (blech)
  • Posters
  • Other books
And that's the list of projects, each of which will require work by other people, and all of which together will require the work of lots of other people. The key to Luminaria's outrageous success, is, as I said in December, attracting and retaining great talent. And getting myself out of the way.

Do you see a possible place for yourself in this list? If so, drop a line to luminariaprod@gmail.com, and I will email you updates as they are issued.

***************
Three Priorities: The Complete Series
Three Priorities For 2014 - And Beyond
Three Priorities For 2014: 1 - Encouraging The Body Of Christ
Three Priorities For 2014: 2- Growing Businesses.
Three Priorities For 2014: 2.5 - Why Build Businesses?
Three Priorities For 2014: 2 - Growing Businesses - Legal Shield
Three Priorities For 2014: 2 - Growing Businesses - Homewood Capital Partners
Three Priorities For 2014: 2 - Growing Businesses - Luminaria Productions
Three Priorities For 2014: 3 - Redeveloping Race Street
Three Priorities For 2014: Closing Thoughts

Saturday, February 22, 2014

A tiny little lesson, from the best pop-up ever.

I dislike pop-ups.

I really, really dislike pop-ups.

Heck, I pretty much hate pop-ups. Their very existence seems engineered to annoy. When I purposefully go to a webpage, having something pop up in front of that page that deters and distracts me from that purpose annoys me intensely.

That's the rule. This is the exception. This pop-up that popped up after I signed in to GoSmallBiz (a website providing support services for small busineses) a few minutes ago gave me a hearty laugh:



God knows I don't wanna be boring, so yeah, I'm gonna check out those widgets. Meanwhile, a memo to myself: inject as much fun (delight?) as you can into everything you produce.

Friday, January 10, 2014

Building A Billion-Dollar Enterprise, 26: A lovely milestone

At 1:28 a.m., it is technically Friday morning. But in my consciousness it is still Thursday night, so when I say, "Luminaria Productions passed a milestone today," "today" means Thursday, January 9, 2014.

Luminaria Productions passed a milestone today.

The company executed its first sponsorship contract, with Urban Innovation 21, the public-private partnership that sponsored the grant competition for Homewood-based businesses that Luminaria participated in last year. Luminaria didn't win a grant then, but Urban Innovation president and CEO William O. Generett (he prefers "Bill") expressed a desire to advertise on "Homewood Nation," the community news website that is Luminaria's flagship product. After I explained that Homewood Nation offers advertising only for my own lines of businesses - a Cafe Press shop, an Amazon affiliation and being a Legal Shield representative - we agreed on sponsorship as a way for UI21 to support Homewood Nation.

Over the last month or so, I created a sponsorship package that offers businesses, nonprofit agencies or individuals to the opportunity to be listed as sponsors in exchange for levels of monthly support ranging from $50 to $500.

Today, in a meeting at the Homewood branch of Carnegie Library, Bill Generett and I signed off on an agreement for UI21 to sponsor Homewood Nation for six months at $180 a month (a 10% discount extended-run discount on the $200/month sponsorship).

This is not only Luminaria Productions' first sponsorship contract, it marks the company's first instance of recurring revenues. In and of itself, it will not make Luminaria profitable; indeed, it will not even enable Luminaria to break even. But it does bridge the chasm between 0 and 1 in recurring revenues.

The bigger news is that creating the sponsorship package gives me something to offer others who have expressed an interest in supporting Homewood Nation (I love creating re-usable stuff!). I need to schedule meetings with those folks within the next week. When I do, Luminaria could gain additional revenues within the next week.

In recent weeks, Luminaria has taken on expenses that would normally be covered by Capital Synergies (specifically, gas for the car), but in the normal course of things, it would take only one more $200/month sponsorship to make Luminaria profitable. So, Luminaria could become profitable within the next week.

And even if it doesn't happen next week, there is now a good probability of it happening this month. Woo-hoo!

Finally, the biggest news may be that Bill Generett spoke about replicating Homewood Nation in other communities - i.e., helping people in other communities to set up websites after my model, and charging them to do so. We are going to talk about how that might work.

Thank You, Lord.

It's not just the prospect of being able to pay bills that is gratifying here. It is the affirmation that Homewood Nation is truly worth doing, because by doing it I am truly creating value. People have given me lots of verbal affirmation, but those words ring hollow when the number of people who demonstrate the willingness to help me eat can be counted on one hand. Obviously I need a better way of asking.

Today, sponsorship proved to be a better way.

Forward!

Tuesday, December 31, 2013

Building A Billion-Dollar Enterprise, 25: An ugly milestone; a way forward; a huge question.

A couple of my Facebook friends shared links today to an article in the New Pittsburgh Courier about the disappearance of black-owned television stations in the U.S. (not "reduction," not "decimation" - disappearance. There are now none.)

In the article's comments section, reader Rob Wilson, after acknowledging "the power and influence of the mass media," says:

"My suggestion would be to quit lamenting the fact that we don't own old technology and instead leverage new technologies that have no barriers to entry."

In so saying, Mr. Wilson is preaching what he practices as the owner of a blog (like me!) and a YouTube channel (like me!). For him, the death of Black-owned televisions stations marks not a dead end, but a change in direction.

His comments led me to think about how to make best use of Homewood Nation's YouTube channel.

I decided to see what the most popular YouTube channels do.

The first response to my Google search for "most popular YouTube channels" was a list of the top 100 most subscribed channels, at vidstatsx.com.

According to that list, here are the top 10:

One Hundred Most Subscribed Channel Rankings List by Subscribers
Video ProducerSub
Rank
Subscribers24 Hour
Sub +/-
7 Day
Sub +/-
VideosViews
Video ProducerSub
Rank
Subscribers24 Hour
Sub +/-
7 Day
Sub +/-
VideosViews
PewDiePiePewDiePie YouTube ChannelPewDiePie Video Stats119,230,8462,453,6312,453,6311.6K3.19 BTweet
YouTube SpotlightYouTube Spotlight YouTube ChannelYouTube Spotlight Video Stats219,035,7152,258,5002,258,500187384.3 MTweet
MoviesMovies YouTube ChannelMovies Video Stats315,966,41538,988247,30200Tweet
SmoshSmosh YouTube ChannelSmosh Video Stats415,038,34730,038217,9593372.87 BTweet
HolaSoyGermanHolaSoyGerman YouTube ChannelHolaSoyGerman Video Stats514,255,69130,286205,61795949.2 MTweet
JennaMarblesJennaMarbles YouTube ChannelJennaMarbles Video Stats611,943,56017,390106,1351751.33 BTweet
RihannaVEVORihannaVEVO YouTube ChannelRihannaVEVO Video Stats711,913,79514,950121,570834.54 BTweet
nigahiganigahiga YouTube Channelnigahiga Video Stats811,278,52614,34596,6041731.67 BTweet
TV ShowsTV Shows YouTube ChannelTV Shows Video Stats911,139,5323,54428,04000Tweet
OneDirectionVEVOOneDirectionVEVO YouTube ChannelOneDirectionVEVO Video Stats1011,007,25517,799142,322832.34 BTweet

Quick observations:

1 - The #1 channel, PewDiePie, is listed as having just under 19,231,000 subscribers. As of this writing, there are 19,242,643.

2 - During the week of Dec. 9, according to Nielsen, the most-viewed series on primetime network TV, NCIS, drew 19,297,000 viewers.

3 - Three of the top 10 channels are YouTube-branded channels - Spotlight, Movies, and TV Shows.

4 - Two channels, Rihanna and OneDirection, belong to celebrities.

5 - Half of the top 10 channels - five of 10 - belong to seemingly ordinary people who set out to make people laugh. Comedy is big. Very big.

I have always envied people who can make people laugh.

Hm. Could Homewood Nation produce satire?

For some time, I have envisioned a weekly video series (working title, "Homewood Nation Week in Review") - perhaps one segment of that, which could stand on its own, would be a 3-5 minute clip satirizing some aspect of the week's news.

Or maybe not: the 14th ranked YouTube channel, Epic Rap Battles of History, does not seem overly dependent on the news for its content, which I will not even attempt to describe. Just watch.



In any case, the idea is there: short, funny, topical videos could provide value.

Another thing worth noting. ERBH posts new episodes every two weeks. YouTube producers have flexibility in when to broadcast their content. I like the idea of a weekly broadcast, but not everything has to follow that schedule.

There's lots more to think about - the differences between stations and networks, the opportunities afforded (or not) by new digital networks, the increasing ability to watch YouTube on TVs, the possibility of a channel hosting subscriber-created content - but I don't want spend ALL of 2013's final hours on this. I will end with just one question of gigantic importance to my 2014 - and maybe Homewood's:

What type of content would you like to see on Homewood Nation's YouTube channel?

(AN HOUR LATER) - WOW. I just realized that I should ask a second question, which may be more powerful than the first: Would you like to provide content for Homewood Nation's YouTube channel, and if so, what kind?

(GOTTA get past that do-it-all mentality; it's not about me, it's about the work, and the work includes releasing/unveiling the potential of other people.)

Wednesday, December 04, 2013

Building A Billion-Dollar Enterprise, 24: HR 101

A few days ago, I posted the following on Facebook...

HYPOTHESIS: In building an enterprise, the most important skillset is that which enables attracting and keeping talent.

The important thing about building a billion-dollar enterprise - or building any enterprise- is not that I possess all the expertise needed to make the thing go. It's that someone in the enterprise has all the expertise needed to make the thing go.

I have persistently made the error of trying to cultivate expertise within myself rather than learning to attract and retain others who possess expertise.

What's really weird about that, is that I have known better for some time now. It has been at least a couple of years since I began sharing with others an acronym that I said I would make the basis of everything I do: RISC. Which stands for:


  • RELATIONSHIPS
  • INFORMATION
  • SKILLS
  • CAPITAL
The idea being that, in putting together any kind of project, process or entity, I will always begin with relationships. Then comes acquiring and packaging information. Then, using those relationships and that information to attract people with the necessary skills. Then, and only then, seeking the capital for the whole package. (I considered it important, and still do, that money comes last. Further, I convinced myself that when the other things are in place, the money will come relatively easily. That notion may deserve a separate post.)

So, I know that I need to get good at attracting and retaining talent. Now I need to think through how to make that happen. I could just ask, "How do I attract people who have the skills needed to attract people?" Hmmm.....

However I go about it, I need to include filters that prevent the acquisition of bad talent - i.e., people with skills who would ultimately be poor employees. Like Larry Summers.

When Larry Summers was still under consideration to become the next chairman of the Federal Reserve Bank, James Kwak wrote a piece at the "The Baseline Scenario" blog titled "Toxic Trait To Avoid #1."

In it, he quoted Felix Salmon:

"Summers is, to put it mildly, not good at charming those he considers to be his inferiors, but he's surprisingly excellent cultivating people with real power."

...then added, "this is absolutely the worst personality trait you can find in anyone you are thinking of hiring."

As Luminaria Productions grows, I want to create a culture which, first of all, would not be attractive to a person who lacks empathy. And I want to establish hiring processes that would weed out such people even if they did come forth as candidates.

A simple test might be to meet someone for lunch and observe how they treat the waitstaff.

Alternatively, I/we could ask for references (or better yet, inquire without asking), not from someone's manager, but from someone they managed.

Meanwhile, "Snakes in Suits" is still on my to-read list...


Monday, October 07, 2013

Building a Billion- Dollar What?

Two big changes have occurred in my BBDE journey in recent months. Two that I know of, anyway.

The first is that I quietly and incrementally laid aside the April 2017 deadline for Luminaria Productions' billion-dollar IPO. Over the summer, I conducted so little activity specifically intended to build Luminaria that at some point I said, "April 2017? Don't think so."

Maybe April 2018.

The second thing happened within just the past couple of weeks, and it was a striking enough shift that I should have noted it right away.

Simply put, it happened one day that I found myself thinking, not in terms of BBDE - Building a Billion-Dollar Enterprise - but of BBDN - Building a Billion-Dollar Neighborhood.

The reasoning behind that notion is that on the path toward becoming a BBDE, Luminaria will employ a bunch of people, but not necessarily as employees. Much of the work to be done can be - and perhaps should be - done by independent contractors, by people who own their own businesses, and whose work for Luminaria can strengthen their ability to get work from other companies. As they grow and get better, their work for Luminaria will get better, and they may themselves hire people.

So it seems to make sense that Homewood could become a billion-dollar neighborhood before Luminaria becomes a billion-dollar enterprise.

I like that idea very much. I like it enough to think that it may be worth promoting, to begin injecting into people's brains. What would it take for Homewood to become a billion-dollar neighborhood? Could one neighborhood be home to, say, 50 $20 million businesses? What would it take to grow 50 $20 million businesses?

How can Luminaria Productions help other Homewood businesses to grow?

Tuesday, July 30, 2013

Building a Billion-Dollar Enterprise, 23: What happened in L.A.

In March, I wrote about traveling to Los Angeles to meet with a TV executive Joseph Collins about the possibility of creating programming for his network, Punch TV.

I had several ideas to pitch, including "The Laundry," a dramatic series; and a documentary about the rehabilitation of 1015 N. Homewood Avenue, a building at Race Street and Homewood Avenue that faces condemnation.

I did have face time with Mr. Collins, and the idea that I wound up describing was a reality show about the rehabilitation of 1015 N. Homewood Ave. - a project in which the building could be seen as a proxy for the neighborhood itself, and the process of rehabbing it a mini-representation of all the challenges involved in rebuilding a neighborhood.

He liked the idea and asked me to call him later so that we could discuss further.

The next day, I had lunch with my host, Andrew W. Thornhill, and a couple of friends of his, music producer Vaughn De Spenza  and architect/designer Joseph Alcasar Terrell. I told Mr. Terrell about the building rehab reality show idea and he offered his support and assistance.

I was already excited about the possibility of a deal with Punch TV. The possibility of having an an architect of Mr. Terrell's standing involved in the rehab of 1015 N. Homewood just felt like a huge bonus.

The path seemed to be clearing. My own thoughts seems to be clearing.

Then I came back to Pittsburgh. And you know what? I have to review a series of emails to understand what happened then. I did not fully understand it as it happened...

Stay tuned.

Saturday, June 08, 2013

Building a Billion-Dollar Enterprise, 22: In search of "ne plus infra"

Today (Friday, 6/7) was weird; it seemed to be all distraction.

I woke up late, cancelled a meeting. Went to lunch with Andrew Butcher (of GTECH). Had a hard time focusing this afternoon, until the repeated appearance of a particular video in my Facebook news feed led me to write this blog post about it.

The evening was actually a little scary. I think I'm paying too much attention, or the wrong kind of attention, to pageviews and visits. I'm feeling too much.

As the evening wound later, I kept thinking that I needed to do something Luminaria-related, because I want a chronicle of doing something Luminaria-related every single day (shades of "Julie and Julia"). But my motivation and focus were shot.

"Any little thing," I told myself. "What's the smallest thing you can think of to do?"

Draw a sketch of what I want Luminaria's office to look like? Do some research reading? Compose a musical motto? Email a graphic artist about ideas for new products on which we could collaborate?

Everything seemed like too much. I wanted the ne plus infra of action - the opposite of ne plus ultra, or the thing which nothing could go beyond. I wanted the thing which nothing could go below, the smallest possible action.

Finally, I thought of something that seemed like the smallest possible thing I could do. The thing that I can always do. The thing that may be the biggest thing I can do.

I prayed.

"Lord, please grant me wisdom to build the Luminaria the way You want it to be. Or take away the desire for it."

************
Only after beginning this post did I remember that I had promised Greg O. last night (see the comments section) that tonight, I would explain why I am sending out links to these posts via LinkedIn.

Here's why:
  1. I have more than 600 1st-degree contacts on LinkedIn. That's more direct contacts than I have on Facebook, Twitter, G+, or any of my email lists.
  2. LinkedIn is more business-oriented than the other networks. Over time, I want this chronicle to provide greatest value to people who are most interested in business, as a learning tool.
  3. When I am ready to begin hiring people, people who have followed the development of the business may constitute the best hiring pool.
  4. When I need to partner with someone, people who have followed the development of the business may make the best potential partners.
************
I want to continue reporting daily stats, even as I learn to avoid attaching emotion to then. I've learned that I need to wait a day for complete information. So here are the final numbers from Wed., June 6:

ReVisions pageviews: 55
Homewood Nation visitors: 64, average time 1:34

I am nowhere close to being in a position say whether any of those numbers are good or bad. For me, now, they simply are. And are subject to improvement.

************
Today, for the first time, I thought seriously, if only briefly, about creating a nonprofit to publish a neighborhood newsletter. Or more precisely, revamping a nonprofit that I formed years ago but never used. The newsletter and "Homewood Nation" could feed each other material, and the newsletter and its nonprofit could attract funding that for-profit Luminaria could not.

************
I did do something else today for Luminaria Productions, come to think of it - if "for" is the appropriate word.

I talked about it. With Andrew. Not at any great length, but enough to make me realize that I need to talk about it more, to hear myself say out loud what is in my mind and in my heart - and sometimes, even, to discover what some of what is in my mind and in my heart by saying it out loud, like "Making Homewood a hub of Pittsburgh's film industry." That goes a bit beyond wanting to make a movie or two.

Maybe I should not only do something for Luminaria every day, and write about Luminaria every day; maybe I should talk about Luminaria every day, too.  

Thursday, June 06, 2013

Building a billion-dollar enterprise, 21: a new media experiment

This evening's update on my work to build Luminaria Productions into a billion-dollar enterprise:

1. I promoted last night's BBDE post via Facebook, LinkedIn, Twitter and G+.

2. I also promoted last night's Homewood Nation story about TechShop coming to Homewood Library, via Facebook and Twitter.

I did all of that by noon or so, on the belief that people might be more likely to browse social media then during lunch. I also used my new spreadsheet to keep track of what I had posted where.

According to Google, "ReVisions" had 3 pageviews today, after 77 on Monday, 59 on Tuesday, and 42 on Wednesay.

According to Clicky, Homewood Nation had 59 visitors today, with an average time per visit of 1 min, 31 secs. That would include people who visited to read about Shimira Williams...

3. I wrote a story about Shimira Williams creating and registering a new hashtag for people to share and find information about local youth activities - #youth 412.

The last gave me special pleasure, and I consider it especially important, because it was, as I said to Shimira, "a new media experiment."

We were chatting on Facebook, and at 2:45, I got the idea of doing a story about the hashtag. I asked if I could interview her, right there on Facebook, she agreed (with the caveat that she was multitasking), and we were off.

The chat itself served as notes, and I began writing while we spoke. At the end of our convo, she sent me a pic of herself to use.

At 4:35, I posted the first link to the completed article on Facebook, quickly following with posts on Twitter and G+.

It's not great journalism. But I'm certain that it is the fastest story I have ever done. And I think it is also serviceable, as opposed to being downright bad. It accomplishes the not-grand purpose of sharing a little bit of information that some people might find useful.

And it even has two - not one, but two - pictures.

I am downright proud of having reported, written and published a serviceable story in less than two hours. The better I get at producing serviceable stuff faster - the better.

This post marks the beginning of me tracking visitors/pageviews on a daily basis. First results don't look good for my use of LinkedIn to promote my content. Is the very title, "Building a billion dollar enterprise" off-putting for that audience? How can I make this more interesting and useful?

Thoughts for another day.

Wednesday, June 05, 2013

Building a billion-dollar enterprise, 19: Brick by brick

Today (i.e., Tuesday, 6/4) I worked mostly online.

I enrolled in the eService program for Legal Shield associates, snagging my associate website. I then went back to yesterday's post and inserted a link to the website there. I also rewrote my Google Plus profile, which appears here to the right, to link to it, as well as to Luminaria Productions' YouTube channel. You may have noticed that I also added a Chatroll chat window - I'm not sure why, except as a whim. I am more likely to use a chat window on Homewood Nation than here.

On Homewood Nation, I added an ad for Legal Shield that links to my Legal Shield website. And I created a sidebar module that links to both this blog and to Quick Flicks, my site for selling my short scripts to aspiring filmmakers.

Homewood Nation, which has so far generated only $50 in a one-time donation, now contains these channels for potential revenue:

  • the Homewood Nation Cafe Press shop
  • a sidebar link to my Amazon shop
  • a sidebar link to Quick Flicks
  • a sidebar ad for Legal Shield
  • a donation button

It just occurred to me that, besides the having the sidebar link that invites people to search for books on Amazon, and besides inserting a link to my Amazon shop when I mention books in my Homewood Nation posts (something I should do more often), I may be able to create a "Recommended reading" sidebar module that highlights a particular book, such as my most recent favorite, Influencer: The New Science of Leading Change, (the link is for the 2d edition; I read the original.)

While reviewing my stats for this blog, I noticed that my May 17th post, "Internet journalism and the Black Church's $420 billion," was receiving comments from people saying not only that they appreciated it, but that they were sharing it with others. Bad effect: I became overly preoccupied with checking to see how many times that post had been viewed. Good effect: I redistributed the link to it via G+, Twitter and Facebook.

Result - the numbers went up yet further. Yay!

Also today, I reviewed +Rob Jones'  piece for Homewood Nation, about coaching a community. That will go in tomorrow.

I am writing this because I want to post something here every evening for the remainder of this month. I don't think I've done that here for such an extended stretch, and I believe that doing so could produce dramatic results - with my definition of dramatic being something like, "having 50 readers daily" or "starting to make ANY money with this."

Wow; I've forgotten what may be the most important thing I did today. I posted a LinkedIn status linking to last night's post. I think it was the first time I've promoted a blog post on LinkedIn, despite having more 1st-degree contacts there (619) than I have Facebook friends (450).

But not only did I post the link on LinkedIn. I posted it ONLY on LinkedIn and on G+. Not on Facebook, not on Twitter. As an experiment.

I think I'll keep the experiment going, with these parameters: 1) write a BBDE post every evening for the remainder of the month, reviewing that day's activity; 2) promote it only on LinkedIn and G+.

I can write non-BBDE posts at will, and promote them everywhere EXCEPT LinkedIn.

On a separate note: I've tried to use AdSense here, but have never gotten it to work. Gotta get that going.

Tuesday, June 04, 2013

Building a billion-dollar enterprise, 18 - A worthwhile lunch, an excuse destroyed.

Hm. It looks like I have never written here about Legal Shield - or about its predecessor, Pre-Paid Legal.

That ends today, if only because I need to say that I did some activity today as a Legal Shield associate (for those who don't know, LegalShield provides access to quality legal services for as little as $17 a month. For more info on how it works, take a look here.)

I had lunch with Phil Berger and a fellow I'll call Chuck. Chuck is VP, Human Resource and Labor Relations at a company with 10 subsidiary companies in six states.

Phil Berger is a long-time Legal Shield associate who leads the "Group Troop," a group of associates who do group sales of Legal Shield.

Group sales refers to having employers agree to let us offer Legal Shield membership to their employees as an employee benefit, with discounted rates for group participation and payment being automatically deducted from their paycheck (at no cost to the employer).

The lunch with Chuck was to open the door toward doing an enrollment at his company. Phil did the presentation. I mostly watched and learned. Mostly I learned how easy it can be to do such a presentation, once you've done the work to make it so.

I believe it went well. Chuck seemed genuinely interested, and he left Phil with a couple of questions to get back to him on.

If the company agrees to let us come in, we'll be doing an enrollment for about 750 people. Since Phil likes to do enrollments in groups of 15 - 20 people, that would mean 30 or more sessions, stretched out over a week or more.

As someone who enjoys public speaking to begin with, I find that possibility exciting, because it would allow me to gain a lot of skill in doing enrollments, really quickly. In normal circumstances, it could take a couple of years to get the amount of experience as a presenter that this scenario might give me in two weeks.

And depending on how Phil and I split things up, an enrollment for 750 people could wind up providing Capital Synergies with enough to cover not only CSI's bills, but those of Luminaria Productions as well - and to fund a 401k.

Wow, I'm really tired. Just sitting here staring at the screen; nodding off; waking enough to stare some more. But just want to say that I am glad that this day I did something with the distinct purpose of making money; something less speculative than a Cafe Press shop on Homewood Nation.

Even if we do get the enrollment at Chuck's company, though, it could take months to reach that point. So I need to push myself on offering memberships to individuals. I have always preferred the idea of doing groups to that of doing individual sales. But Phil described a way of doing individual sales that made me say, when I heard it, "Even I can do that."

Phil started out operating under a restriction by his wife that he could devote only five hours a week to Pre-Paid Legal. Being a methodical guy, he worked out a system under which he made phone calls on Thursday evening until he had secured two appointments for the following Saturday morning. By doing those two things - making phone calls Thursday evening and going to appointments Saturday morning, for a total of no more than five hours a week - he made his first sales within his first month, and had sales every month thereafter.

On top of that, at the appointments, pretty much all he did was play a Pre-Paid Legal tape (remember VHS?). That was enough for about one out of three people to sign up. And after they did, he asked them, "Would you be interested in knowing how much money I just made?" And that led to one of three new members also becoming associates. 

I can do that. All of it.

But after saying, "Even I can do that," I found ways to avoid doing it. Most recently, I told myself that in fact I couldn't do it, because I don't have a car. And as long as I told myself that I couldn't do it, I prevented myself from seeing how I could. Excuses are self-blinding - they prevent us from seeing what is possible.

Over the weekend, it struck me that I know a bunch of people in Homewood, all of whom would be within walking distance. I checked my Gmail contacts to see how many of them live in Homewood, and surprised myself with the number: 65.

That's 65 people within walking distance, and with whom I already have some degree of relationship.

I told Phil today to expect a call from me within the next couple of days about how I'm doing with calling my 65 people.

I need to go ahead and make my first personal sale. And my second, and my third. I need to just get past that bump. Having 65 people within walking distance means that

***************
UPDATE: When I first wrote this entry, I wavered about whether or not to designate it as a BBDE post, and decided against it, titling it merely, "A worthwhile lunch, an excuse destroyed." But with further thought, I 've realized that one of the things that this this day's activity was about is learning to do new things. Or better, learning a new way of doing things: Prepare with the goal of making something simple enough to do that it can easily become a habit.

On a more mundane level, today was about doing what it takes to keep an enterprise going until it becomes self-sustaining. Success with Legal Shield will help to keep Luminaria Productions going. That's about as basic as BBDE gets.

Monday, May 20, 2013

Building a billion-dollar enterprise, 17 - a mega-deal sparks questions


Well, we haven't have had any "They're-spending-a-billion-dollars-for-WHAT??" deals lately, so I guess we were due for another one:


Tumblr, like Instagram, the last billion-dollar acquisition in the tech space, is not making money. Will Yahoo make money with it? Who knows?

I don't even have a response for this. Well, actually I do: deep skepticism, fueled by the simple fact that I don't see Yahoo being smart with what they already have, so I don't see any particular reason to believe that they will be smart with Tumblr.

But I still have a Yahoo account or two, so I will keep up with what they're doing as a user.

For me, the news of the deal sparks a conversation with myself that I've never really had before, fueled by questions like:
  1. How much would an investor pay for Homewood Nation?
  2. Would an investor pay anything for Homewood Nation?
  3. How can I get a credible answer for either of those questions? - and the real biggie:
  4. How can I make Homewood Nation more valuable to an eventual buyer?


I call #4 the biggie because while I don't particularly intend to sell Homewood Nation itself, Homewood Nation is part of the package that I do want to sell in - a little less than four years now. Or that I iwant to sell pieces of between now and then.

I think #3 is the place to start.

These questions are not just mathematical. They pierce. I have spent countless hours on Homewood Nation (and its predecessor, "My Homewood,") but my bank accounts suggest that in the end, I have only created stuff, without creating value. I am broke. As in, "Can I make it through the month without overdrawing my accounts?" As in, "Do I need to tap my IRA to keep going for another three months?" (It's a tiny IRA. I've made many mistakes.) And being broke pierces, because it says to me that in my 61 years, I have in sum taken more value from the world than I have created for the world. And I don't wanna be that guy. On the contrary, I want to be the guy who creates insane value. I've always wanted to be that guy; why haven't I become him yet? Is it too late to become him?

I believe I have created value. Perhaps I need to believe that I have created value, in order to keep breathing.

But so far, no one is saying so with dollars.

A friend said on Facebook once that every man woman and child in Homewood should give me $5 a month for Homewood Nation. I took that as a great compliment, and as encouragement to place a "Donate" button on the website, and to run my first donation-seeking campaign.

Over the course of a month, one person donated $50. He does not live in Homewood.

I am self-conscious about talking about my finances, but it seems important to note where I am now, as part of the story. Let it go on record: in February 2013, Green entered a prolonged period of something that he said might have been depression. For months, he was haunted by the failure of his PeaceBuilder game, which he had hoped would be Luminaria's first moneymaker, and would fund the further development of Homewood Nation.

During this time, every item that he posted on Homewood Nation "seemed like an exercise in futility. Who was reading? Who cared?" This was despite the fact that the website had attracted new contributors such as C. Matthew Hawkins and Joshua Devine. While he dreamed of growing the website, Green despaired of ever being able to pay writers to produce the robust content that he felt Homewood deserved.

When he wrote the blog entry on May 20, the first draft of which included a section written in the past tense that ended by describing the shutdown of Homewood Nation at the end of that month, "I told myself that this needed to be part of the record, too, so that when people came along later to see how to build a billion-dollar company, they would see that sometimes it meant just slogging through my own internal shit. In fact, it meant that A LOT of times.

"Make no mistake about it," he said. "Building a business of any size, from the ground up, will absolutely turn you inside out."

Friday, May 17, 2013

Internet journalism and the Black Church's $420 billion.

This post is in response to an article at Urban Intellectuals, titled "Black Churches Have Collected $420 Billion?"

It opens with these assertions:

"LiveSteez research shows that Black churches, in aggregate, have collected more than $420 billion in tithes and donations since 1980. With a Senate investigation into the finances of several mega churches underway, the “Prosperity Movement” has been the target of mounting criticism from inside and outside the Black Church."

I learned of this article via a friend's Facebook posting, which linked to it, and which generated a somewhat heated thread of discussion. Comments below the article itself exhibit a similar heat, as the piece seems to validate many people's worst suspicions about Black pastors pimping their congregations. In a typical response, one commenter wrote, "They are leeches that starve our communities... Woe to them."

After all, $420 billion is a lot of money. It's an eye-popping amount of money. It's so much, that I tried to verify the article's information.

Please read the entire thing, so that you will know what I'm talking about from this point on (it's shorter than this!).

In trying to verify this article, I learned that:

1) The article itself was lifted word-for-word from a piece published by Harlem World on July 1, 2009. (I guess that's what it means at the bottom when it says "Source.") So it's nearly four years old. The investigation by Sen. Chuck Grassley, which it refers to as "ongoing," concluded in January 2011, so in that regard it is now inaccurate (the investigation concluded "with no definitive findings of wrongdoing."). (ADDED June 5, 2013: The original article also contains an inconsistency that Urban Intellectuals does not correct - the $420 billion in the headline mysteriously changes to $350 billion further down.)

2) The research that it cites, by LiveSteez, seems impossible to verify. Every reference I have found to the $420 billion leads back to LiveSteez - whose website, LiveSteez.com, no longer exists.

3) The promised investigative series was apparently not done, as searches for it prove fruitless.

4) A Google search for the Tyler Media Services study cited also comes up empty-handed; the Harlem World article is the sole source for all mentions, not only of the study, but of Tyler Media Services itself.

5) Henry E. Felder's "study of Black donation habits" is not to be found. He did a paper on "Black Seventh-Day Adventists and Church Economics," but obviously that is a much narrower scope. And its numbers don't match the "$508 per person" cited, anyway.

I'm not defending televangelists or anybody else; I'm just pointing out that I haven't found any way to verify that the article is accurate. The ease of transmitting and re-transmitting information via the Internet places upon every user the obligation to think more carefully about what we read, how we respond to it, and especially what we pass on to others. Each of can add light to others' understanding, or merely stir up passions in the dark.

In that regard, Urban Intellectuals has not done anyone a favor by anonymously re-posting a four-year-old article that may not have been accurate when first published.

Having said all that, I will say this: Even if the $420 billion figure is correct, it is not inherently a cause for outrage. Here's why:

If LiveSteez (whoever or whatever they were) did their research well, with 1980 as their starting point, they likely covered at least 25 years (some references to the article say 30 years, but that seems unlikely, since the original article was published in 2009).

Dividing $420 billion by 25 years gives you $16.8 billion a year collected by Black churches. That's $323,076,923 a week. We'll come back to that.

According the Pew Forum on Religion and Public Life, a 2007 survey showed that 59 percent of African-Americans are affiliated with "historically Black Protestant churches." Combine that with the U.S. Census Bureau's estimate of the country's black population in 2007 - 38,756,452 - and you get 22,866,307 Black folk affiliated with Black churches. Let's call them members.

Take the $323,076,923 that Black churches collect each week, divide it by the 22,866,307 Black church members, and you have an average weekly donation of $14.13 per member.

If the time period under consideration is longer that 25 years, that weekly average will be smaller.

Thoughts about that:


  1. $14.13 is a relatively small amount.
  2. The money is being given voluntarily. It is not coerced under threat of impoverishment, imprisonment or worse (I'm looking at you, IRS).
  3. The people giving it must, ultimately, be satisfied with how it is being used, or they would stop giving.


So, to people who are pitching fits about the $420 billion, I say: Exhale. Chill. Take a break. If you want to rail against something, there are larger targets available than how people choose to spend their own $14.13 a week.

Are some pastors gaining unjust enrichment from the pulpit? No doubt. But most churches, especially Black churches, are not nearly as large as the ones on TV, and most Black pastors not nearly as well off as Eddie Long or Cashflow - er, Creflo - Dollar. If you are committed to opposing the outliers, at least acknowledge them as such. Black communities still contain multitudes of small churches, some of whose pastors need to have other jobs to make a living. In those churches, a member's $14.13 a week might keep the lights on.

As for that eye-popping $420 billion figure, the most important thing that it illustrates is not how pastors are pimps, but how small amounts of money can grow into very large amounts of money - especially when the small amount comes from a lot of people, over a long period of time. That is how McDonald's became a $100 billion company - one Big Mac, one Happy Meal, at a time. And that is how anyone else who decides to could build a $100 billion company over time. The math will work for anybody who does it.

MEMO TO SELF: In that light, a $1 billion company is super-doable, with time and smart work.

Monday, March 04, 2013

Building a billion-dollar enterprise, 16 - Notes in preparation for a really big week, 2


In my last post, I explained that I have a meeting scheduled in Los Angeles this Thursday that could lead to Luminaria Productions producing its first major project, and said that of the possibilities in my mind, I would prefer to do a TV series. First, to create more jobs over a longer period of time. Second, because of financing.

This is about the financing.

I've made a passing reference to this: the "fiscal cliff" legislation passed at the beginning of the year included the extension of Bush-era tax credits for film and television production. The tax credits were created to stem the tide of productions leaving the country to take advantage of tax credits in other places, especially Canada.

Film and television production typically involves investment by people or companies other than the production company itself. As I understand it (and I am still learning) the tax credit means that a qualified investor in a film or TV project can get some of their money back in the form of reduced taxes, even if the project itself makes no money. Say you are in the 35% tax bracket - a $100,000 investment in a qualifying project will let you take $35,000 off your tax bill (this is for people with more money than I've ever seen).

In case you didn't click that last link, here's the line from The Hollywood Reporter that jumped out at me:

"As extended through 2013, the credit allows deduction of production costs up to $15 million and as much as $20 million for shoots that occur in sites that meet the bill’s criteria for an economically disadvantaged area."

One criteria is that the site be an area that is eligible for designation as a low-income community under the New Markets Tax Credit program. Homewood - North, South and West - is eligible (type "15208" in the search box here to see for yourself). So I am going to say something now about what is possible. Not about what I'm gonna do, but about what is possible. It is possible for a film shot primarily in Homewood to receive up to $20 million from investors whose investment will be at least partly guaranteed by federal tax credits.

Please take 60 seconds to imagine $20 million flowing into a Homewood-based company to produce a film that is mostly shot here. Most of the money doesn't stay in the company. Most of it goes back out to the dozens or hundreds of people employed in making the film.

"But you said you would prefer to do a TV series. Why do you keep talking about a film?"

To establish the basic concept. Now, hold on to your hat while I add this to the mix:

With a TV series, the tax credit can be applied to each individual episode, up to a total of 44 episodes. So, again stating what is possible, without saying anything about what will happen: It is possible for a TV series shot primarily in Homewood to receive up to $20 million per episode from investors whose investment will be at least partly guaranteed by federal tax credits.

None of the above takes into account the Pennsylvania tax credit for film and TV production, which would return even more of an investor's money to their pocket, regardless of how the project fares financially.

I have just written stuff that I find patently ridiculous. I cannot imagine what lawmakers were thinking. But since the law is there, I want to make use of it.

I also cannot imagine producing a TV show that costs $20 million per episode. But I can easily imagine that a TV show with a union cast and crew, plus management, would run a half-million per episode, or $6 million for a 12-episode season. If ONE-FOURTH (not all, not even half) of that went to Homewood residents, that would be $1.5 million. For one season.

To be clear: I am not talking about revenue FROM the TV series. I am talking about investment IN the TV series. Up front money.

So that's why, if I have the opportunity to produce something for and/or with Punch TV, and if I have a choice in what, I would prefer a TV series. That's why I'm up past 3:30 a.m., just thinking about this. That's why I'm asking folks on Facebook, and will ask folks via other networks, to pray big on my behalf this week. For this week could bring the a fulfillment of a prayer I began praying years ago:

Lord, please make me one of the righteous in whose prosperity the city rejoices. (Proverbs 11:10) 

Building a billion-dollar enterprise, 15 - Notes in preparation for a really big week.

Tomorrow is going to be such a big day that by the end of it, I may want to sleep for a week.

No such luck.

Early Wednesday morning, I will drag myself out of bed to catch a 7 a.m. flight for Los Angeles. From Wednesday afternoon through Friday night, I will enjoy/endure a whirlwind of meetings put together by my friend Andrew W. Thornhill.

At least, mostly put together by him. The first one, Wednesday evening, will be the regular monthly meeting of the Black Association of Documentary Filmmakers West (BADWest). I expect good content from the presentation, but the real purpose is to be in the room with a group of documentary filmmakers. The relationships established Wednesday evening could prove transformative for me, especially if I wind up acquiring 1015 N. Homewood Ave., redeveloping it, and making a documentary about the process.

Anyway, after that comes the whirlwind.

I want to be on my toes for all of it, but the meeting which offers the greatest apparent opportunity will be an informal sitdown with Joseph Collins. Mr. Collins is President and Co-Chairman of the Board of Directors of IC Places, Inc., the corporate parent of Punch Television Network, aka Punch TV. Punch is one of the numerous TV networks that sprung up after the transition from analog to digital television left all of America's 1,700 full-service TV stations with four channels, where they had previously had one. According to the press release announcing its first annual stockholders meeting, Punch ended 2012 with 38 partner stations.

I will spend much of the next three days studying the company's annual reports, along with the information on its websites. As with Joe Ciotti in tomorrow's meeting, the word that seems to best describe what I want to do with Mr. Collins is "seduce." I want to make him want to work with me. Not to pitch a specific project. To have him know that Luminaria Productions can offer a variety of projects over the next 2-3 years.

Or as Dov Simens taught me to say in "From Reel To Deal," "I have multiple projects in various stages of development."

Such as? Well, besides the aforementioned documentary on the redevelopment of 1015 N. Homewood, which would also be about Homewood itself, there's:

1. "The Laundry" - a dramatic TV series about the professional and personal challenges faced by staff and residents of a rehab facility/program that boasts one of the highest success rates in the field ("Come in dirty, leave clean"). The idea was hatched by actor-writer Atticus Cain, known around Homewood as William Robinson, who is also our tenant and one of my closest friends.

3. Either a one-hour TV special or a feature length documentary on Naomi Sims, the Westinghouse alum who became America's first black supermodel. This would build on work already done and already being done: Kilolo Luckett and I partnered last year for a tribute to Naomi Sims, and are planning a 2nd Annual Tribute on March 30, which would have been Ms. Sims 65th birthday. That tribute can be a major piece of a TV program/documentary.

4. "The Nature of Love" - a feature film (drama); a married woman unwittingly falls in love with a man who plans to kill her family. Both this and "The Moses Effect," below, are scripts that I have worked on, and need to finish anyway.

5. "The Moses Effect" - a feature film (comedy); a small town is thrown into chaos when the world's most advanced surveillance system enforces every law on the books, including absurd ones.

Did you see what I did there? I skipped #2. That's because if Mr. Collins expresses any level of interest, and if I have any choice about what to produce for/with Punch, the 1015 N. Homewood doc would be my second choice. "The Laundry" would be my first.

Why?

Jobs.

The desire to create jobs is a very large part of my motivation for building Luminaria Productions. And while even a small indie film can create 50+ jobs, my thinking is that a TV series would create more jobs for a longer period of time than a one-time project.

...okay, there's a second reason.

Financing. Which deserves its own post.

Sunday, March 03, 2013

Building a billion-dollar enterprise, 14 - Notes in preparation for a really big day

This is my schedule for tomorrow:

1. 10 am - meeting with Joe Ciotti
2. noon - lunch with Joshua Devine
3. 1 pm - meeting with Ashton Armstrong
4. 2 pm - meeting Karen Abrams, et al,

This day, all by itself, could move my life forward to significant degree. More than that, it could affect Homewood.

Meeting #1 - Joe Ciotti is a management consultant with the Small Business Development Center at the University of Pittsburgh. We will talk about Luminaria Productions. I hope that we will agree on a schedule for regular meetings for at least 3-4 months. I have found regularly-scheduled meetings to be a huge help in living my life, and I believe that having a schedule with Joe Ciotti will help me to achieve breakthrough on completing my business plan for Luminaria, and on enchancing my doing of what I'm already doing.

Come to think of it, I may benefit most from intensity of scheduling - not once a month for 3-4 months, but once a week or more for 4-6 weeks.

I have been stuck on writing a business plan for two years. Which obviously means that I don't want to do it, for whatever reason(s). But since it's part of their process, I need to get it done.

I think the key is to convince myself that a business plan can be gigantically valuable and fun. With that feeling, I could write it in a day.

And it can be. It can be gigantically valuable and fun. How? By making it include, not only every single thing I want to do with this business, but everything I believe about business, period.

When I let myself think about business - not just a business, but business itself, I uncover a depth of feeling that almost invariably surprises me. There's God, and there's everything else. But in that "everything else," business rises close to the top among things that are good and noble.

Yeah, that's what I said: good and noble. Read it again if you have to. I consider the creation and exchange of value to be inherently good, however often or to what degree it may be twisted into bad.

I won't finish the business plan tonight. But I do want to give Joe enough to seduce him, to make him consider it worthwhile to meet with me on an accelerated schedule over the next 4-6 weeks. Because in 4-6 weeks, Luminaria Productions could be operating on a whole 'nother level. More about that in #4

Meeting #2
Joshua Devine recently graduated from Penn State with a degree in Energy, Environment and Community - or some alternate arrangement of those three words. When he saw the segment about the Save Race Street Committee on Rick Sebak's program, "25 Things I Like About Pittsburgh," on WQED, he tweeted me to ask if one had to live on Race Street to join the Committee. He attended our January meeting, and I hope to explore with him how he can be part of our life and bring his knowledge, energy and connections to our work. He could help the Committee to move up to a higher level.

Meeting #3
Ashton Armstrong is a neighborhood service associate with the Mayor's office, part of the staff for the ServePGH Initiative created by Mr. Ravenstahl's administration. This meeting is to talk about how the Save Race Street Committee might take advantage of two programs to work with vacant lots on our street - the Love Your Block program, and the Edible Gardens program. We have missed deadlines, because I have missed deadlines. In this meeting, I need to submit information late, plead for more grace, and if possible chart a corrective course with Ashton.

The greater part of my work relating to this is not to be done with her, but with myself, my fellow Committee members and with our neighbors. I need to remind myself of the importance of delegating and supervising. The better I get at those things, the more useful I will be, because I will be in less of a position to screw up the details. I need to keep very alert to the question, "Is this a task that I should NOT do?"

Success with Ashton, and then with my fellow Committee members and with our neighbors, will mean a more beautiful and prosperous street.

Meeting #4
Karen Abrams is community affairs specialist with the Urban Redevelopment Authority. Tomorrow I meet with her, planning and design specialist Emily Mitchell, real estate manager Susan Malys, and Jerome Jackson, executive director of Operation Better Block, Inc.

We are meeting to discuss my desire to acquire and redevelop this building, 1015 N. Homewood Avenue:


I moved to this house in July, 1986; 1015 N. Homewood was vacant then. I have long had a vague desire to do something with it. Over the past year, the desire has become more specific, but not specific enough to be a plan.

I want to make it the headquarters for Luminaria Productions.

About two weeks ago, I saw a gentleman from the City's Bureau of Building Inspection poking around it, and introduced myself to him as the chair of the Save Race Street Committee, and he told me, "We're tearing it down."

That surprised me, because over the past year, I have not only developed a more specific desire for the building, I have had conversations that I thought had positioned me to acquire the building from the URA (not that that was guaranteed, but that the conversations were making it possible). And the building - which has been condemned since 2005, and tax-delinquent perhaps as long - went through a Treasurer's sale in October, which I thought meant that the URA had taken title.

So I started talking to people, the last of them being Ms. Abrams. And she set up the meeting.

As of now, this is what I see at 1015 N. Homewood:
First floor: Luminaria Productions office, which includes a rentable meeting space. A bookstore, which includes a cafe.
Second, third floors: Apartments.
The entire building, including the decor in the halls of the second and third floors, has a movie theme. The bookstore's draw is that it has the most complete collection of film-related books in the city of Pittsburgh. Also movie memorabilia. And DVDs. And the cafe has a viewing area, and is home to meetings of the East End Film Nation (which doesn't exist yet, but you can guess what it is, right?).

That's what I have so far. Oh, and maybe, just maybe, offering discounted rents to film workers who live in the building.

And maybe making a documentary about the redevelopment of the building. Sponsored by Home Depot, and anybody else who might want consider it good PR to participate.

There's also a persistent notion of housing a video game academy: a place to teach young people how to create video games. That would require more program development than I have come close to imagining.

Anyway, tomorrow's meeting could end with everyone saying, "We don't think this is at all feasible. Good luck with doing whatever you want to do in some other building." Or it could end with, "We'll work with you, if you work with us." The latter would put Luminaria Productions, and ultimately Homewood, on a whole 'nother level. Especially in light of what's happening Wednesday and Thursday. 

But that is another blog post, because this one is too long already.