Wednesday, June 05, 2013

Building a billion-dollar enterprise, 19: Brick by brick

Today (i.e., Tuesday, 6/4) I worked mostly online.

I enrolled in the eService program for Legal Shield associates, snagging my associate website. I then went back to yesterday's post and inserted a link to the website there. I also rewrote my Google Plus profile, which appears here to the right, to link to it, as well as to Luminaria Productions' YouTube channel. You may have noticed that I also added a Chatroll chat window - I'm not sure why, except as a whim. I am more likely to use a chat window on Homewood Nation than here.

On Homewood Nation, I added an ad for Legal Shield that links to my Legal Shield website. And I created a sidebar module that links to both this blog and to Quick Flicks, my site for selling my short scripts to aspiring filmmakers.

Homewood Nation, which has so far generated only $50 in a one-time donation, now contains these channels for potential revenue:

  • the Homewood Nation Cafe Press shop
  • a sidebar link to my Amazon shop
  • a sidebar link to Quick Flicks
  • a sidebar ad for Legal Shield
  • a donation button

It just occurred to me that, besides the having the sidebar link that invites people to search for books on Amazon, and besides inserting a link to my Amazon shop when I mention books in my Homewood Nation posts (something I should do more often), I may be able to create a "Recommended reading" sidebar module that highlights a particular book, such as my most recent favorite, Influencer: The New Science of Leading Change, (the link is for the 2d edition; I read the original.)

While reviewing my stats for this blog, I noticed that my May 17th post, "Internet journalism and the Black Church's $420 billion," was receiving comments from people saying not only that they appreciated it, but that they were sharing it with others. Bad effect: I became overly preoccupied with checking to see how many times that post had been viewed. Good effect: I redistributed the link to it via G+, Twitter and Facebook.

Result - the numbers went up yet further. Yay!

Also today, I reviewed +Rob Jones'  piece for Homewood Nation, about coaching a community. That will go in tomorrow.

I am writing this because I want to post something here every evening for the remainder of this month. I don't think I've done that here for such an extended stretch, and I believe that doing so could produce dramatic results - with my definition of dramatic being something like, "having 50 readers daily" or "starting to make ANY money with this."

Wow; I've forgotten what may be the most important thing I did today. I posted a LinkedIn status linking to last night's post. I think it was the first time I've promoted a blog post on LinkedIn, despite having more 1st-degree contacts there (619) than I have Facebook friends (450).

But not only did I post the link on LinkedIn. I posted it ONLY on LinkedIn and on G+. Not on Facebook, not on Twitter. As an experiment.

I think I'll keep the experiment going, with these parameters: 1) write a BBDE post every evening for the remainder of the month, reviewing that day's activity; 2) promote it only on LinkedIn and G+.

I can write non-BBDE posts at will, and promote them everywhere EXCEPT LinkedIn.

On a separate note: I've tried to use AdSense here, but have never gotten it to work. Gotta get that going.
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