Thursday, June 06, 2013

Building a billion-dollar enterprise, 20: refining reporting

So, this work may go better if I have some sort of system for reporting.

First, some clarification - I have created legal entities for at least a dozen businesses through the years, of which I am now focusing my attention on two - Homewood Capital Partners LLC and Luminaria Productions LLC.

Homewood Capital Partners is a for-profit LLC, created to invest in Homewood real estate.

Luminaria Productions LLC, of course, is the media production company behind "Homewood Nation" - and, it occurs to me, would make a perfectly sensible owner for this blog. Duh!

Three other entities relate to Luminaria in some way. I have a long-dormant sole proprietorship, Greenhouse Publications, which I have mentally, but not formally, moved from being an extension of me to being a subsidiary of Luminaria - its arm for print products. I see the first print product being a book derived from four and a half years of the "My Homewood" blog; the working title is "Black Man in a Suit."

There is a real estate partnership, 529 N. Homewood LP, created to purchase and hold the eponymous property. I mention it here because I may place it under Luminaria. As of now, it stands separate.

Finally, there's Capital Synergies, Inc., predating all of the above except Greenhouse Publications. The purpose of Capital Synergies is to own and manage entities that own assets. The original idea was to have it be general partner of real estate limited partnerships, and it is the GP of 529 N. Homewood Ave. It also owns and is Managing Partner of Luminaria Productions. So it will show up in posts about building a billion-dollar enterprise, as a background player; but not much, I think. Most of what I write about BBDE will be about Luminaria.

So, what did I do today (Wed, 6/5) for Luminaria?


  1. I promoted Rob Jones' piece on Homewood Nation about coaching Homewood.
  2. I scheduled a room at the library for TechShop's presentation on June 18, then wrote, posted and promoted a piece on Homewood Nation about it.
  3. I conducted an interview with RaShall Brackney that I think could provide material for at least a couple of stories in Homewood Nation.
  4. I promoted last night's BBDE post on both LinkedIn and G+.
  5. I created a spreadsheet to decide which venues to use to promote which types of content that I create online. This is a small thing that could have a big impact because I have caught myself wasting time deciding which venues to use to promote which content. I have also wasted time trying to remember which venues I had used and which ones I still needed to use. It is curious how I sometimes simply lose track of what I'm doing, mid-task. As a type of checklist, the spreadsheet should help. Never underestimate the power of a good form.
  6. I emailed Eric Brown, president of Hybrid Learning Systems and ImpactGames, about PeaceBuilder
  7. I emailed Kilolo Luckett, primarily about Homewood Capital Partners, but also about meeting.


That seems like it. On the one hand, that doesn't look like a full day's work; on the other, I feel as though I kept busy. Except when I was nodding off. Gotta exterminate the night owl.

Tomorrow morning, Pomodoro. Task #1 - update entities and projects list. Going forward, that list will provide the basis for both planning and reporting Luminaria activity.

I've just come up with tweaks on the LinkedIn./G+ experiment:


  • share these posts twice: upon completion, then about 12 hours later, or between 12 - 1 pm,
  • early in each post, link back to the preceding one.
  • always link to new Homewood Nation content (don't just say, " I wrote/posted so-and-so.") 
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